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Marketing capabilities
Marketing Capability Forum meeting overview (October 2024)
Overview of the WFA Marketing Capability Forum held in person in London
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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities
Is it time for a marketing makeover?
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Brand purposeBrand reputationMarketing capabilities
Raja Rajamannar on the qualities required of the modern-day CMO
As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing capabilities
Benchmark: Sustainability Capability
WFA member benchmark on industry best practices for building capability specifically around sustainability topics
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Marketing capabilitiesMarketing operations
Knowledge Spotlight: Effective pitch
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityMarketing capabilitiesMarketing operations
Spotlight: The Timeless Importance of the Show
Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
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Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology
Benchmark: Social Media Marketing Tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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AIMarketing capabilities
Benchmark: Generative AI Upskilling
WFA benchmark on upskilling marketing teams on the topic of generative AI
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Marketing capabilities
Benchmark: Centralised Marketing Hub
WFA member benchmark on centralising marketing assets and resources into a singular platform
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Marketing capabilitiesMarketing operations
Navigating the Complexity of Marketing Capability Measurement
Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
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Marketing capabilitiesMarketing effectiveness
Marketing Capability Forum Meeting Overview (March 2024)
Overview of Marketing Capability Forum held remotely on 21st March 2024.